Self Audit of Possible Factors Causing Problems
in Your Business
Now that you have
some understanding of the reasons businesses fail, I have developed an
exercise to work through and which will assist you in shedding more
light on your specific business problems. Rate each of these failure
factors from 1 to 10. Where scoring an item a "1" indicates it is a non
issue for your business and scoring an item a "10" means it is a BIG
issue.
Failure Factors
Rated on a scale of 1 to 10 (1 being least and 10 being most
significant)
_____Failure to focus on a specific market niche (trying to be all
things to all people
_____Failure to control cash by carrying too much stock, paying
suppliers too promptly and allowing customers too long to pay
_____Failure to control costs ruthlessly
_____Failure to understand your customer's needs
_____Having poor or inaccurate market research
_____Failure to build a team that is compatible and has the skills
necessary for finance, operations, sales and marketing
_____Failure to pay taxes when due
_____Failure to grow the business…. merely attempting stability and not
growth as an objective
_____Failure to penetrate new markets
_____Under-capitalization when starting the business
_____Cash flow problems resulting from poor cash management/cash
forecasting
_____Non-payment by customers
_____Poor sales & marketing (strategy and/or execution)
_____Poor or unfavorable leasing agreements
_____Loss of financial backing by banks or investors
_____Tougher market conditions then anticipated
_____Poor management practices (delegation-hiring-performance reviews,
etc.)
_____Business diversified into new, unknown areas but lacked experience
to be successful
_____Key staff left the business, set up a competing organization and
took customers with them
_____Senior Staff spending too much money on frivolous purposes thus
burning up working capital
_____An overall lack of working capital
_____Bad debts that were not managed properly
_____Personal extravagance
_____Fraud, theft, or other illegal activity
_____Legal disputes
_____Falling property values
_____Marketing and sales problems
_____A failure to plan ahead, beyond the day-to-day running of the
business
_____General rise in costs
_____Bad financial management
_____Extended lines of credit
_____Poor billing practices
_____Poor cost control with too many people responsible for purchasing
_____The business widening its range of suppliers simply to make more
credit available
_____Rising inventory levels and static or declining sales
_____Contract disputes
_____The business being overly reliant on one or two main customers
_____Borrowings being increased just to keep the business running
_____The business is unsure how much it owes and how much it is owed
_____Under pricing
_____Poor quality of product or service
_____Bad labor relations
_____Failure to change and adapt to a changing environment
_____Under capitalization & over expansion
_____Diversification
_____Overall Poor controls (financial & operations)
_____Over-dependence on a key employee, customer, supplier
_____Poor location
_____Unprofitable pricing (not knowing breakeven point)
_____Government red tape
_____Excessive overhead
After scoring your business on each of the failure criteria, take note
of any items that received a score of 7 or above. These will be used
when we get into the business diagnostics phase of the turnaround
program.
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